Description
Sparkling Wine Market Overview
The global market for sparkling wine showcases a strong and substantial valuation, solidifying its status as the fastest-growing segment within the larger wine industry. This ongoing growth is propelled by a significant change in consumer habits, evolving the beverage from a purchase reserved for celebrations to an everyday luxury.
A key trend fueling this growth is premiumization, as consumers increasingly emphasize quality and seek high-end products, including top-tier Champagne and the finest Italian and Spanish sparkling wines. While traditional products retain considerable value, more accessible options like Prosecco are driving overall market volume, appealing to a younger audience that perceives sparkling wine as a versatile choice for social events and casual enjoyment.
Innovation within the market is also a crucial driver of growth. Producers are adapting to changing health awareness by introducing and rapidly expanding non-alcoholic and low-alcohol alternatives. The appeal of convenience and lifestyle is further enhanced by the growing acceptance of alternative packaging, such as cans. Geographically, Europe continues to be the leading hub for production and consumption, while the Asia-Pacific region is exhibiting the fastest growth rate, fueled by rising disposable incomes and an increasing embrace of Western drinking customs. At the same time, e-commerce and direct-to-consumer channels are transforming distribution, significantly improving product accessibility across all major regions.
The global Sparkling Wine Market size was valued at US$ 425.5 Billion in 2025 and is poised to grow from US$ 426.2 Billion in 2026 to 894.13 Billion by 2033, growing at a CAGR of 7.3 % in the forecast period (2026-2033)
Sparkling Wine Market Impact on Industry
The expansion of the sparkling wine market is fundamentally transforming the global alcoholic beverage industry, particularly by altering consumer perceptions and consumption habits regarding wine. For many years, still wine was the dominant force in the market; however, the steady, volume-driven growth of accessible sparkling options such as Prosecco and Cava has revitalized the entire wine category from its previous stagnation in volume. Sparkling wine is increasingly regarded as a versatile drink suitable for any time of the year, reflecting the ‘deseasonalization’ of consumption, rather than being limited to traditional occasions like holidays or weddings. This change in positioning directly competes with still wines, as well as spirits and beer, for a share of everyday social events, serving as a crucial growth driver for the entire wine sector.
The sparkling wine segment is also a significant catalyst for innovation, particularly in response to wellness and convenience trends that are shaping the broader alcohol market. The growing demand for low-alcohol and non-alcoholic sparkling alternatives is compelling wine producers to invest significantly in alternative fermentation and de-alcoholization technologies, establishing a benchmark for the entire industry. Additionally, the introduction of modern packaging formats, such as canned wines, is primarily being led by sparkling varieties. These convenient, single-serve options appeal to younger consumers (Millennials and Gen Z) and challenge the conventional 750ml glass bottle standard, thereby influencing packaging choices across the beer, spirits, and still wine sectors.
The market is reinforcing the global trend of ‘premiumization’ within the beverage industry. The sparkling wine category effectively serves both ends of the economic spectrum: it offers high-value luxury through prestigious Champagne while also providing an accessible sense of luxury via affordable, high-volume alternatives. This dynamic creates a sophisticated trade-up ladder for consumers.
Sparkling Wine Market Dynamics:
Sparkling Wine Market Drivers
The main factors influencing the sparkling wine market include the “deseasonalization” of consumption and the ongoing global trend towards premiumization. Sparkling wine has transcended its traditional role as a beverage for special occasions; its adaptability and affordability, particularly in non-Champagne options such as Prosecco and Cava, have established it as a choice for casual and frequent social gatherings. This transformation is significantly driven by Millennials and Gen Z, who perceive it as a refined yet approachable substitute for beer and spirits. Additionally, the increasing health awareness among consumers is boosting the demand for sparkling wine, attributed to its naturally lower alcohol-by-volume (ABV) in comparison to still spirits, along with its swift advancements in the low- and no-alcohol segments. The growth of e-commerce and direct-to-consumer (DTC) channels has further enhanced product accessibility and diversity, thereby propelling market expansion on a global scale.
Challenges
The sparkling wine sector is confronted with considerable environmental and economic obstacles. Climate change poses a significant risk, resulting in increased temperatures and erratic weather patterns that put pressure on traditional terroirs, especially in historically cooler regions such as Champagne. This impacts the acidity and sugar content of grapes, complicating the preservation of the consistent, classic quality associated with premium sparkling wines. On the economic front, the market is limited by elevated production expenses, which encompass the costs of raw materials, labor, and the energy necessary for the labor-intensive secondary fermentation process. These elements contribute to consumer price sensitivity, while fierce competition from alternative alcoholic beverages (such as craft beer, ready-to-drink cocktails, and spirits) alongside economic instability may result in a downturn in sales within the luxury market.
Opportunity
The market presents significant growth opportunities through innovation, premiumization, and geographic expansion. The most notable opportunity is in leveraging the no- and low-alcohol (NoLo) trend, which involves creating high-quality alternatives aimed at health- and wellness-conscious consumers. Producers can also take advantage of the expanding “new world” sparkling wine segment, with regions such as England and emerging areas in the Asia-Pacific benefiting from climate changes and addressing increasing local demand. Moreover, there is a considerable opportunity in experiential marketing via wine tourism and distinctive vineyard visits, which foster brand loyalty and support premium pricing, particularly as consumers pursue authentic, sustainable, and high-quality offerings. Additionally, packaging innovations like single-serve cans offer a chance to engage with the convenience and outdoor consumption markets.
The Sparkling Wine Market Key Players: –
- Segura Viudas (Freixenet)
- Ferrari Trento (Gruppo Lunelli)
- Accolade Wines
- Treasury Wine Estates
- Rotkäppchen-Mumm Sektkellereien GmbH
- Pernod Ricard Winemakers Australia Pty Ltd.
- LVMH Moët Hennessy Louis Vuitton SE
- Freixenet S.A.
- Codorníu Raventós Group
- Henkell & Co. Sektkellerei KG
- Domaine Chandon
Recent Development:-
October 17, 2024 Pernod Ricard has signed an agreement to sell the liqueur Minttu and its whole portfolio of Nordic local brands produced in Turku with their related assets to Oy Hartwall AB, a leading Finnish multi-beverage company and affiliate of Danish group Royal Unibrew.
September 23, 2025 Codorníu, The oldest winery in Spain presents its new collection of seven unique Gran Reserva cavas. This project was born after the Cavas de Paraje project was consolidated. Its production is carried out using artisanal methods from small batches intended for learning in the Celler Jaume micro-winery, opened in 2013 and located on the site where the first Codorníu cavas were produced. This is a space where small-scale experimentation takes place, and the results are subsequently applied to the rest of the company’s cavas.
Sparkling Wine Market Regional Analysis: –
Europe: The Preeminent and Culturally Embedded Market
Europe continues to be the unequivocal global frontrunner in the sparkling wine sector, holding the largest market share in terms of value. This supremacy is profoundly anchored in the continent’s extensive wine-making tradition, well-established production areas, and the deep-rooted cultural connection of sparkling wine with festivities and daily consumption. Nations such as France, the birthplace of Champagne, and Italy, the leading global producer by volume due to the success of Prosecco, serve as the foundation of the European market. Spain, with its Cava, also plays a significant role in the overall market size of the region. These traditional production giants benefit from Protected Designation of Origin (PDO) statuses, which facilitate premium pricing and uphold strong brand equity on a global scale. Despite its maturity, the European market is anything but stagnant. It is anticipated to exhibit a consistent and healthy growth rate, with various sources estimating the CAGR to be between approximately 4.1% and 9.186% from around 2025 to 2033, depending on the specific market analysis and forecast duration. This growth is primarily fueled by the ongoing trend of premiumization, where consumers demonstrate a preference for higher-quality, often pricier, sparkling varieties. The rising popularity of Italian Prosecco and the diversification into local, high-quality options beyond the renowned Champagne further stimulate the market. Moreover, the growth of wine tourism in key areas and the increasing consumer interest in organic and sustainable production methods are introducing new dimensions of demand and value to the established market. Europe’s strong on-trade and off-trade distribution networks, including a rapidly growing e-commerce presence, reinforce its leading position, allowing for a sustained growth trajectory even from a high-base starting point.
Asia-Pacific: The Fastest Growing Region
The Asia-Pacific (APAC) region is recognized as a key driver for future market growth and is consistently noted as the fastest-growing regional market for sparkling wine worldwide. It is projected that this region will demonstrate a significantly higher growth rate compared to the established markets of Europe and North America, with estimated compound annual growth rates (CAGRs) for sparkling wine often surpassing the overall growth of the wine market, ranging from 5.4% to over 7% through 2033. Certain segments and countries, such as India, are even anticipated to exhibit double-digit growth potential. The remarkable expansion of the Asia-Pacific sparkling wine market can be attributed to swift socioeconomic transformations. A rising middle class with increasing disposable incomes, rapid urbanization, and a growing embrace of Western lifestyles and social drinking customs are the main factors driving this trend. Sparkling wine, which has traditionally been associated with special occasions in the West, is now increasingly perceived as a status symbol and a desirable beverage for social events, celebrations, and gifting in significant markets like China, India, Japan, and South Korea. Additionally, a demographic shift, particularly among millennials and Generation Z, who are eager to explore a variety of innovative beverage options, is driving demand. This includes a rising acceptance of different types of sparkling wine beyond Champagne, such as Prosecco, and a readiness to experiment with innovative packaging formats like cans. The growth of on-trade venues, the expansion of e-commerce platforms, and targeted marketing initiatives by major international brands are effectively improving product visibility and accessibility throughout the diverse and fragmented APAC landscape, paving the way for a substantial transformation of the global market share in the upcoming decade.
Sparkling Wine Market Segmentation:
By Type
- Red Sparkling Wine
- White Sparkling Wine
- Rosé Sparkling Wine
By Product Type/Varietal
- Champagne
- Prosecco
- Cava
- Crémant
- Other Sparkling Wine (e.g., Sekt, Moscato d’Asti)
By Price Point
- Economy/Affordability
- Mid-Range
- Luxury/Premium
By Sweetness Level
- Brut Nature (Brut Zero)
- Extra Brut
- Brut
- Extra Dry (Extra Sec)
- Sec (Dry)
- Demi-Sec (Semi-Sweet)
- Doux (Sweet)
By Production Method
- Traditional Method (Méthode Champenoise)
- Tank Method (Charmat/Cuve Close)
- Transfer Method
- Carbonation Method
By Application/Distribution Channel
- On-Trade (Bars, Pubs, Restaurants, Hotels)
- Off-Trade
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Retail
By Packaging
- Bottled (Glass Bottles)
- Canned
- Other (e.g., Bag-in-Box)
By Region
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Italy
- Germany
- Spain
- United Kingdom
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- Australia
- India
- South Korea
- Rest of APAC
- Latin America (LATAM)
- Brazil
- Argentina
- Rest of LATAM
- Middle East & Africa (MEA)
- South Africa
- GCC Countries
- Rest of MEA