Description
Advanced Catalysts for Green Hydrogen Production Market Overview
The Advanced Catalysts for Green Hydrogen Production Market is expected to reach approximately USD 4.02 billion in 2024, grow to around USD 4.50 billion in 2025, and further expand to an estimated USD 9.78 billion by 2034, with a Compound Annual Growth Rate (CAGR) of 8.5% from 2025 to 2034.
The market for advanced catalysts for green hydrogen production is experiencing significant growth, driven by the increasing adoption of green hydrogen as a clean and renewable energy source. Advanced catalysts are essential in the electrolysis process, where water is split into hydrogen and oxygen using renewable energy sources such as solar or wind power.
Johnson Matthey, a leading player in the advanced catalyst market, recently announced the development of a new catalyst that improves the efficiency of water electrolysis for green hydrogen production. This breakthrough technology is expected to lower the cost of green hydrogen production significantly, making it more competitive with traditional fossil fuels.
Clariant, another major player in the market, has also introduced innovative catalyst solutions that enhance the performance of electrolyzers and increase the durability of electrolysis membranes. These advancements are key in advancing the commercial viability of green hydrogen production and accelerating the transition to a carbon-neutral economy.
BASF, one of the world’s largest chemical companies, is actively involved in developing advanced catalysts for green hydrogen production. Their research focuses on improving the selectivity and stability of catalyst materials, as well as optimizing the efficiency of hydrogen production processes.
As governments around the world implement ambitious clean energy targets and net-zero emissions goals, the demand for green hydrogen is expected to skyrocket. This presents significant growth opportunities for companies in the advanced catalyst market, as they play a crucial role in enabling the widespread adoption of green hydrogen technologies. One of the key trends in the market is the shift towards renewable energy-powered electrolysis, which requires advanced catalysts to ensure optimal performance and cost-effectiveness. Companies that can develop high-performance catalyst materials that are durable, efficient, and affordable will have a competitive advantage in the growing green hydrogen production market.
Advanced Catalysts for Green Hydrogen Production Market Dynamics
Market Drivers:
Government Support: Various governments across the world are implementing policies and providing incentives to promote the use of green hydrogen. This increased support is driving the demand for advanced catalysts in green hydrogen production.
Growing Awareness: As awareness about the environmental impact of traditional fuels increases, industries are shifting towards greener alternatives like green hydrogen. This shift is fuelling the demand for advanced catalysts.
Technological Advancements: Ongoing research and development in the field of catalysts have led to the development of more efficient and durable catalyst materials. These advancements are driving the growth of the market.
Market Restraints:
High Initial Investment: The initial cost of setting up green hydrogen production facilities with advanced catalysts can be high, which acts as a restraint for smaller companies or regions with limited resources.
Lack of Infrastructure: The infrastructure required for large-scale green hydrogen production is still lacking in many regions, which hinders the widespread adoption of advanced catalysts.
Market Opportunities:
Increasing Investments: With growing interest in sustainable energy solutions, there is a rise in investments in the green hydrogen sector. This presents a significant opportunity for manufacturers of advanced catalysts.
Global Expansion: As more countries aim to reduce their carbon footprint, there is a global demand for green hydrogen and advanced catalysts. This opens up opportunities for market expansion.
Market Challenges:
Competition from Conventional Fuels: The biggest challenge for the green hydrogen market is the competition from conventional fuels, which are deeply entrenched in the global energy infrastructure.
Scale-up Challenges: Scaling up green hydrogen production to meet the increasing demand poses technical and logistical challenges, which need to be addressed for the market to grow.
List of Key Players: Advanced Catalysts for Green Hydrogen Production Market
- Johnson Matthey
- Umicore
- Heraeus Precious Metals
- TANAKA Precious Metals
- BASF ECMS
- Pajarito Powder
- Ames Goldsmith Ceimig
- Topsoe
- Industrie De Nora
- Plug Power
- Nel Hydrogen
- ITM Power
- Siemens Energy
- Accelera by Cummins
- Bloom Energy
- Ceres Power
- Sunfire
- Elcogen
- Cabot Corporation
- BASF
Recent Development:
June 2025: TANAKA Precious Metals won the 2025 Technology Award (Japan Institute of Invention and Innovation) for advances in PEM water electrolysis technology
January 2025: Topsoe announced an insurance partnership to de-risk SOEC deployment and shared updates on its new SOEC factory aiming at early commercial supply
April 2025: Industrie De Nora opened a new Innovation Center in Mentor, Ohio to scale GDE/DSA® electrodes (up to 18,000 m²/yr GDE, 30,000 m²/yr DSA®)
March 2024: Pajarito Powder received a US DOE $10M award to expand green-hydrogen/electrolyzer catalyst manufacturing
Advanced Catalysts for Green Hydrogen Production Market Segmentation
By Electrolyzer Platform:
- PEM (Ir/IrOx OER, Pt/C HER)
- Alkaline (Ni/Fe/Co-based OER, NiMo HER)
- SOEC (perovskite/ceria-based oxygen electrodes, Ni-YSZ fuel electrodes)
- AEM (non-PGM OER/HER)
By Catalyst Chemistry:
- PGM
- Non-PGM
- Advanced supports
- CCM/MEA integrated catalysts.
By Component:
- Anode/OER catalysts
- Cathode/HER catalysts
- Catalyst-coated membranes (CCM/MEA)
- Electrodes (GDE/DSA®)
- Recycling/PGM services
By Application:
- Industrial green hydrogen
- power-to-X
- mobility H₂, distributed power/storage, R&D/pilots
Regional Market Insights: A Breakdown by Region
North America
The North American region has been at the forefront of developing advanced catalysts for green hydrogen production. Countries like the United States and Canada have been investing heavily in research and development to create more efficient and cost-effective catalysts. The market in this region is expected to continue growing as more companies and governments prioritize sustainability and the transition to renewable energy sources.
Europe
Europe is another key player in the advanced catalysts market, with countries like Germany, France, and the United Kingdom leading the way in innovation. The European Union has set ambitious goals for reducing carbon emissions and increasing the use of green hydrogen, driving demand for advanced catalysts in the region. With strong government support and a focus on sustainability, the European market is poised for significant growth in the coming years.
Asia Pacific
The Asia Pacific region is home to some of the world’s largest economies, including China, Japan, and South Korea. These countries are investing heavily in green hydrogen production as a way to reduce dependence on fossil fuels and combat climate change. The market for advanced catalysts in Asia Pacific is expected to grow rapidly, driven by increasing demand for clean energy solutions and technological advancements in the field.
Latin America
Latin America is also seeing a rise in the adoption of advanced catalysts for green hydrogen production. Countries like Brazil and Chile are investing in renewable energy sources and exploring new ways to produce hydrogen sustainably. With abundant natural resources and a growing focus on environmental sustainability, the market for advanced catalysts in Latin America is set to expand in the coming years.
Target Audience:
Electrolyzer OEMs; PGM/catalyst & CCM/MEA suppliers
Materials & specialty chemical makers
EPCs & project developers
Green ammonia/e-fuels & refining/steel end-users
Utilities & energy majors
Investors/VCs
Research institutes & pilot programs
Policymakers/regulators focused on H₂ standards and critical-materials recycling
