Economics is the study of how individuals, businesses, and governments make decisions about the allocation of scarce resources. In the context of market research, economics provides the essential framework for understanding and forecasting market behavior. It offers tools to analyze supply and demand dynamics, predict the impact of pricing strategies, and evaluate consumer decision-making under budget constraints. Economic indicators such as GDP, inflation, disposable income, and employment rates are critical inputs for market analysis. 2026-2033
Global Economics market is expected to demonstrate steady growth. The market size is projected to reach approximately $110.77 billion by 2029, growing at a Compound Annual Growth Rate (CAGR) of about 4.4% through that period. This growth is driven by increasing demand for data-driven business strategies and the adoption of digital research methods.