CRM (Customer Relationship Management)

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Customer Relationship Management (CRM) is a comprehensive set of strategies, technologies, and practices designed to manage and analyze an organization’s interactions and relationships with its existing and potential customers. For market research, a CRM system serves as a centralized data hub to collect, organize, and analyze customer touchpoints across the entire lifecycle, from lead generation and sales to customer service and retention. 2026-2033

Global CRM market demonstrates robust growth, primarily fueled by the imperative for personalized customer experiences and digital transformation. It is projected to grow at a Compound Annual Growth Rate (CAGR) of approximately 11.5% to 13.7% during the 2026–2033 forecast period. The market revenue is expected to climb significantly, rising from a base value of around USD 80–90 billion in 2024–2025 to reach an estimated USD 198 billion to USD 275 billion by 2033. This expansion is dominated by the cloud deployment and software segments.

CSTM






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